Marketing Management


Fundamentals of Marketing Management

0 (0)
3 days
Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. Your participants will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not […]

Advanced Strategic Marketing Management

4 (1)
3 days
Course Objectives In this seminar, participants will discover cutting-edge strategic marketing models—and their real-world applications. They will get the strategic marketing knowledge and tools you need to integrate your strategic marketing mix elements with corporate goals. Course Target marketing managers, executives, and managers in finance, operations, customer service, R&D and other departments who interact with […]

Understanding Marketing Research

5 (1)
Course Objectives To provide an understanding of the role of market research and analytics in society and business, and an awareness of the processes involved in designing and planning effective research. The course is knowledge-based, provides a basic grounding in the research process. Outcome At the end of the programme, participants will; On completion of […]

Fundamentals of Data Analysis

4 (2)
3 days
Course Objectives This program is designed to help participants in translating marketing research data into decision making information and insights. It will empower participant with knowledge and practice of statistical analysis. To provide an understanding of the role of data analyst and insight into the processes involved in designing and planning effective data collection & […]

Advanced Data Analysis

3 (1)
Course Objectives Manipulate complex data sets to gain deeper insights and make better decisions This 2-day advanced analytics seminar will introduce you to predictive analytics techniques, so you can frame strategic and operational questions involving marketing and research data. In this hands-on course, you will cover a variety of analytics tools, such as ANOVA analysis, […]

Digital Marketing

4.5 (2)
Course Objectives: This course will help the participants to understand the key elements of building an effective digital marketing campaign. Online tools and reference materials are highlighted throughout, enabling delegates to leave with the solid hands-on knowledge that you can implement immediately upon your return to the office. Outcome: At the end of the programme, […]
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